Crafting Your Business Plan - Marketing (Part Two)

A business plan is a key tool for making your business successful-- to identify where you excel, need to adjust, and need support.  In part two, you will learn how strong marketing is critical to make your business thrive. Attendees will learn how to understand the market for your business—from your customer to your competition to your own unique value proposition. . A marketing business plan is also vital if you are seeking loans or funding for your endeavor.