What is SEO in 2024?

Search engine optimization, commonly known as SEO, is a complex topic that has been evolving quickly over the last two decades. The more technical aspects of SEO can be hard to follow and implement unless you have a foundational understanding of the core purpose of SEO. You also need basic knowledge of the artificial intelligence and algorithmic programs that give us the ability to search the internet if you want to be able to make productive decisions and set realistic goals for your website. In 2024 we will see profound changes in the way search engines operate and the technology that guides them. Join SEO expert Sarah Benoit as she shares mindsets, strategies, and tools for adapting your approach to being found online so you can maintain and grow your bottom line.