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WWBC First Holiday Pop-Up Event

The Western Women’s Business Center (WWBC) hosted its first Holiday Pop-Up Shop on Saturday, December 11 at the Asheville Mall. The event featured more than 20 vendors from across Western NC.

“For the first time ever, the Western Women’s Business Center is hosting a holiday shop featuring new and current WWBC clients,” said Laura Ford, Senior Program Associate. “We’re excited to connect the community with these great, local small businesses and entrepreneurs.”

The holiday shop featured the talents of small businesses specializing in baked goods, beauty products, books, fashion and clothing, home decor, pet-friendly goods, and more. Participating businesses included:

  • Sea of Sweets

  • From the Ashes Cultural Arts

  • Healed Skin & Candle Co.

  • Sweet Abode Soap

  • Pumpkin Dog

  • Winter Magnolia Designs

“Our mission is to serve as a catalyst for the success of women entrepreneurs. This initiative is one of many ways we support small businesses and entrepreneurs in their respective journeys,” said Zurilma Anuel, WWBC Director.

For more information about the WWBC, upcoming events and how to support women-owned businesses year-round, visit

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